FAQs

These frequently asked questions are designed to help readers understand some of the key concepts of the Entity Value Realization (EVER) system.

What is Value?

Most people can agree that value describes the importance or worthiness of an object or activity, something they highly regard, prize, or appreciate.

An organization’s value is its worth in the eyes of the marketplace and society. Value has two components: internal and external.

Why Does Value Matter?

It’s the new global currency, and everyone desires value for their money. Value goes beyond price and quality to include relevance, convenience, experience, and emotional connection.

Multi-dimensional value across various touchpoints drives customer loyalty. Value differentiates organizations, attracting customers and stakeholders for a competitive advantage.

Can Value Be Quantified?

Yes! Measuring internal and external value reveals an organization’s true health. It shows customers and stakeholders how its offerings fulfill their needs and expectations.

Measuring value offers feedback and improvement opportunities for value creation and delivery.

What is Internal Value?

Internal value informs an organization’s self-perception and external image. It is shaped by the organization and includes factors like vision, mission, values, culture, strategy, goals, performance, reputation, innovation, and social responsibility.

Internal value influences multiple aspects of an organization’s success.

What is External Value?

External value reflects customers’ perception and satisfaction. It is the benefit customers get from an organization’s products and services.
 
The definition of external value is determined by customers’ needs, preferences, expectations, and experiences. It impacts their purchase decisions, loyalty, and advocacy.

Are Internal and External Value Related?

Internal value shapes an organization’s external value via products, marketing, customer service, and quality. Customer input impacts internal value.

How to Align the Value Types?

Organizations align internal and external value by meeting customer needs, delivering quality products, and creating memorable experiences.

Value is the key to building long-term consumer relationships and achieving sustainable growth.